BARE magazine's friends at Inogu Fabrics, the new-on-the-scene t-shirt company based in Berkeley (and San Diego... read on to get why), earlier this week announced the launch of their fall collection.
Inogu Fabrics was started by Cal student Jason Lee (with his childhood friend Jordan Ma, who goes to UC San Diego... see, now you get it). Inogu Fabrics is named from the word "enogu" meaning color or paint, and they live up to the epithet with their t-shirts having bold colors and unique original designs.
The brand was featured in BARE's third issue currently circulating. Jason describes it as "bringing a mature sophistication to everyday expression while capturing the youthful whimsy of childhood imagination."