Lulu Chang, THE Cal Alumni

Lulu Chang, Marketing Manager of Chictopia was kind enough to answer a few questions for Bare Magazine. Here's a little peak into what her style was like back in highschool and what she's been up to now!


1. How did you start Chictopia, what are your goals for the site and where
do you hope to take it?

Helen Zhu, Corinne Chan, and Richard Ho started Chictopia because they wanted to revolutionize and democratize fashion. Helen actually conceived the idea after reading a Time magazine article, naming "You" as person of the year. Basically, it talked about how the internet empowered talented individuals to make a name for themselves. Just like how Youtube made video a democracy, and how Myspace made music a democracy, Chictopia wanted to be the destination site where real, talented, stylish individuals of all shapes and sizes can get discovered. We would love to become the destination site for those interested in fashion. For so long, the industry has been so closed off to outsiders. To be able to create a site with the power to influence.

2. What was your style like back in college, were you as stylish here at
Cal as you are now?

Haha. My style back in college could easily be called "metalhead's girlfriend". I used to dress really inappropriate to class. I remember taking an East Asian Politics class where I showed up wearing a tartan mini dress. I don't think my professor ever took me seriously again. I would show up to American Poetry with all sorts of bracelet tags from the night before, smudged eyeliner, and my friend would say to me... "had a fun night?" I've always worn tons of jewelry, but I never wore heels because I walked so much. And I lived in Hane's white v-neck tees by the bulk.

3. What was it like working in New York's fashion scene?

When you're a young girl fresh out of college, they really treat you quite... rough. Sometimes it seemed like everyone was a chicken with their head cut off. The fashion, the spectacle, is nothing short of AMAZING. But too much could drive you mad.

Oh, and you run into the Olsens... a lot.

4. Any advice as far as majors go?

For fashion, they were actually quite enthusiastic about the fact that I was an English/ Political Science major. My only assumption is that most people who work in public relations/ branding are illiterate and don't watch the news. Have an idea of the direction you want to go in, and start interning at the most relevant places you can. Network! And learn how to do that air kiss!

5. What do you miss about going to Cal (if anything)?

I miss Naan 'n' Curry. I also miss going to the map library (I think most people don't know Cal has one). That was kind of fun.

6. What would you say about the fashion scene in Berkeley? (we've gotten alot of skepticism as far there even being a fashion scene in Berkeley)

Well, I think the problem with Berkeley is that any girl with an interest in fashion is automatically lumped together. So there is no standard. When I was in school, you kind of had to make up your own scene as you went along. Most of friends and I shared different mutual interests, like music... or drinking.

7. Where do you see yourself in 10 years?

In 10 years, I hope to being running some kind of Diddy-like empire.

8. Any advice for Cal students interested in a career in fashion?

You never know what is going to work for you until you try it. If you're interested in fashion, don't be afraid to just dive right in. You'll learn a lot of yourself, what your limits are, and what you really want out of the industry.

Check out what she's up to now at



    now i will NEVER study EVER. ahhhhhhh

  2. God! That is so cool! I just am always wondering... is pursuing doing something like this a big risk?? Did you have to struggle with wondering if the site was going to be successful? Did you keep a "day job", as they call it??

  3. Hi e. manny, I think it depends on whatever you can afford to maintain. Personally, I never like to commit to a project unless I am going to put in as much as I can. Take it as far as I can go. I think the Chictopia team feels the same way.

    I am no longer with Chictopia as I have moved onto other projects. But if you can afford to maintain a "day job" than I don't see anything wrong with that. As long as it doesn't compromise your pursuit of your dream too much.

  4. seriously, though, the whole concept of actually "doing what you love/are really interested in" kind of blows me over. maybe i need to look into that as a potential career goal.