Street Style Ad Campaigns

Usually fashion inspiration is drawn from the runways and through the slow trickle down explained by Miranda in The Devil Wears Prada, it is spread to the streets. 

Lately, though, this fashion rule has been flipped on its head and it seems that street style is an ever strengthening source of inspiration.

While the likes of Marc, Karl and Diane are technically the ultimate visionaries in fashion, regular Joes (and Janes) ensembles can be equally inspired. It’s normal to covet someone’s style on chictopia or lookbook.nu or to drool over the latest trends captured by Face Hunter or Garance Dore. But beyond the blogosphere, street photographers have begun to go main stream.

Instead of shooting fashionable people on the street, these photographers are shooting ad campaigns. Scott Schuman, “The Sartorialist” recently shot a characteristically natural campaign for DKNY jeans, and Jak & Jil’s Tommy Ton worked his signature angles and shoe close-ups for Lane Crawford’s Spring 09 Ad campaign. American Apparel recently collaborated with some of Chictopia’s chicest members for an ad campaign as well.

The days of brands and price tags determining someone’s fashion cred are over, and the mix of runway with vintage makes for a more signature style. 

With everyday fashionistas finally getting noticed, it’s only a matter of time before someone you know is the inspiration for a Marc Jacobs purse, playing muse to Lagerfeld himself, or at the very least snatching Whitney Port’s job as an intern.

Sartorialist for DKNY Jeans

Jak & Jil Ad Campaign

Julia Heidelman
BARE Reporter