Proenza Schouler Makes a Splash For Spring 2010

A California native and beach girl at heart, I was instantly drawn to Proenza Schouler’s exciting Spring 2010 collection. Designers Lazarro Hernandez and Jack McCollough took a step away from their usual sophisticated, neutral-toned designs and created a fun and flashy aquatic-themed line. Working with a vibrant color palate of neons and jewel tones including turquoise, ultramarine, and lime green, the designer duo stole the scene with a line that they described as youthful and "a little street". The collection showcased wildly printed minidresses and skirts that were sequined, ruffled, feathered, and fringed. Standouts included an embroidered frock edged with metallic “shark-fins”, and a creatively draped variation on the shirtdress, not to mention the amazing shoes with neon trim and sky-high heels shaped like the curve of a wave.

Photo from Onsugar

We at BARE magazine always appreciate a nod to laid-back West Coast style, and the boys of Proenza Schouler did just that, adding their own sharp city spin to it. Even the models sported relaxed, beachy hair and whimsical sunglasses. With wild prints drawing from inspirations like seaweed and tropical fish, the collection seemed fit for a mermaid, albeit an edgy and street-wise one!

Elizabeth Maxim
BARE Reporter


  1. this collection is totally amazing!

  2. i agree! the prints and colors are gorgeous!

  3. Love the beach vibe!

  4. Has to be my favorite Spring New York show.

    Great reporting Elizabeth!!!