French Lawmakers Target Fashion Advertising

Photo from here

Last week, French lawmakers proposed a law that would require advertisements to include a warning accompanying digitally manipulated photos of models. The measure is part of a campaign against eating disorders particularly targeting the fashion industry. Luxury brands will have to print the phrase "Photograph retouched to modify the physical appearance of a person" in their magazine advertisements or face a fine of 37,500 Euros (54,930 US dollars) or 50 percent of the cost of the advertisement. French parliament member Valerie Boyer defended the proposed law, saying “These photos can lead people to believe in a reality that does not actually exist, and have a detrimental effect on adolescents. Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age.” Boyer added that the measure should be extended not only to fashion photography, but to political advertisements, art photography and promotional images used in advertising.

Information is retrieved from
gawker.com and reuters.com

Nastia Voynovskaya
BARE Reporter

3 comments:

  1. very interesting...i do agree with some of the things Boyer is saying. great post!

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  2. I don't know how I feel about this. I have no issue with the ads and I don't think they should say it has been retouched.

    However, I do agree that it's a false representation, but oh well.

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  3. yea I think its important for girls to realize that these models are unrealistic and retouched but warning labels on cigarettes don't seem to keep people away so why would they stop eating disorders? I think launching a nation wide educational campaign would be better. A simple label can be overlooked and the problems involved with an eating disorder go beyond a sentence. Super interesting post! more like these please!

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