Art of the Trench

In an effort to document the timeless and universal chicness of the trench coat and the people who wear it, Burberry has recently launched its “Art of the Trench” Campaign. It featuring collaborations with some of the most renowned Street Style photographers, such as one of BARE’s idol - The Sartorialist’s Scott Schuman, and also invites followers to submit photos of their own to be displayed on their
website. The approach is quite innovative, utilizing social media, like Facebook Connect, to allow users to actively engage and participate in the campaign. So with cold weather on its way, don your statement outerwear and show us how you trench Berkeley.

Katie Grant
BARE Reporter

1 comment:

  1. this is such a great idea on burberry's part! it really gives burberry fans a chance to have a dialogue with the brand and not just their clients who can afford their prices.