We Are Family

Two generations of Missoni: Angela Missoni with her daughters Teresa and Margherita.

I'm not Italian, but I've always been intrigued by the intense devotion to family that is commonly associated with them. This is why I was quite happy to see these photos from the
Missoni spring ad campaign. The campaign captures the essence of Italian family through photos of the Missoni family, who have run the Italian brand since it's conception. Shot by Juergen Teller, responsible for Marc Jacob's ad campaigns, the photo series is a delightful, quirky look inside the both talented and attractive Missoni family.

Although it is difficult to comprehend the craftsmanship and beauty of the clothing in these ads, it does its job in establishing a great image for the Missoni brand. I have always been fascinated by the inner-workings of Missoni and Teller's photos for the campaign are a light-hearted way to get that insider's look. I can't wait to see the final ads this spring.

Family ties: Angela and her nephew Marco Missoni.

It's all in the family: brothers Ottavio Missoni Jr. and Marco Missoni.

Rosita Missoni founded the brand with husband Ottavio "Tai" Missoni in 1953.

All images courtesy of WWD.

Jordan Silver
BARE Reporter


  1. i just reconsidered my stance on italians after watching a few episodes of jersey shore, but i still love the missonis. :)

  2. LOVE this campaign! and i couldn't agree more about Italian families. The bond is amazing!