A peek inside Pema, a Williamsburg-based boutique.
Pema, a women’s clothing boutique located on Bedford Avenue in Brooklyn’s Williamsburg area, is actually part of an ever-growing family of fashion-forward stores that also includes men’s clothing and accessories.
Although Pema started as a small store in a mall, Pema’s owner Chimmy snagged its current Bedford Avenue location almost immediately after the area’s art space proprietors put it up for sale. As more and more customers began to ask why the store did not carry a larger selection of men’s clothing, the ID men’s clothing store became a reality, carrying pieces designed by Chimmy’s brother, Migmar Tsering. Soon afterwards, Chimmy opened up Norbu, a store dedicated to jewelry and accessories, as an outlet for her love of picking out various pieces for customers.
Pema's expansive belt selection.