Victoria Tik, the owner and creator of Frock Los Angeles.
I had the lovely opportunity to interview Victoria Tik, owner and creator of the line Frock Los Angeles. Although we did not have the chance to meet in person, Tik was eager to share more about herself, her line, and thoughts on fashion.
Tell us a little about yourself (name, background, education, profession, etc).
My name is Victoria Tik. I grew up in the Bay Area and graduated from UC Berkeley in 2007. Upon graduating I worked at ad agency McCann Erickson and picked up some freelance work along the way. I have dabbled in everything from modeling, to filmmaking, to business management.
How did you get from being a student at Berkeley to deciding to be a designer? What piqued your interest? Were you always planning on becoming involved in the fashion industry?
I always knew I would do something in fashion. It’s been a passion of mine since I was old enough to dress myself. I see fashion as a means of expression and a form of artwork that goes beyond the designer. The real artists are the people wearing the clothes. It’s in the way they use fashion to build their own personas or express their moods.
I knew that if I wasn’t going to design, work in, or write about fashion, I could at least be a lifelong member of appreciation. And I would have been okay with that, but to love something is to want to be around that thing as often as possible, and I do love fashion.
An outfit from the Frock Los Angeles lookbook.
Your line, Frock Los Angeles, flaunts apparel that is not only appealing to the eye, but to the environment and its means of production. Tell us more about your line, and what makes it so special in this sense.
At Frock Los Angeles, we’re focused on being a sustainable company, environmentally as well as economically, we don’t outsource anything! But what is perhaps even more important is that we’re making fashion that people can get excited about. Frock Los Angeles is about bringing together high-fashion, low-maintenance, and best business practices.
We’re not what most people expect of an eco-friendly fashion design house. We offer the most luxurious sustainable fabrics on the market and our designs are classic, edgy, and youthful.
More images from the Frock Los Angeles lookbook.
What are your inspirations for your line (muses, trends, designers, etc.)?
Each design I have named after an inspiring woman in my life. They are essentially my muses when I’m sketching. I don’t pay much attention to trends. I try what I like and if it happens to be in season… then I’m in luck!
Some of my favorite designers are Coco Chanel, Diane Von Furstenberg, Rick Owens, Stella McCartney, and Tom Ford.
What are your current favorite trends?
I love the wedge boot, they’re practical and comfortable. I’m also keen on fall’s minimalist styling, I don’t like to over-accessorize so it’s nice that that’s being embraced. I’m all about being effortlessly chic.
Images of the line on the runway. All images courtesy of Victoria Tik and Frock Los Angeles.
What are some upcoming projects for your line? Any sneak peeks?
Right now you can purchase most of our collection at Moxsie.com, however in the coming months we'll be a guest designer at Kreeya.com, a new boutique that just launched online. Next month we're doing a special video interview with LA2DAY and in January we'll be shooting the new collection! We just wrapped up our first runway show but hope to have more coming in the new year.
A random fact about you is...?
I started my own business at age 12 selling Titanic memorabilia online. I’m a bit of a dork, I must say.
A clip from Frock Los Angeles' runway show in October.