Meet Your Creator

The Creators Project was a free music and arts event held by Vice Magazine and Intel at Fort Mason in San Francisco on Sat. March 17th. I had seen several mentions of the event on Facebook and SF event websites, so I decided to enter the lottery to try and win some free tickets. A week later, I received a congratulatory notice that I had won a ticket to attend. As someone with strong interests in art and music, I was thrilled to be able to attend.

The day of the event was gloomy and windy, a typical SF day - fortunately the weather decided to spare us of any rain. The event was held indoors and outdoors amongst the several pavilions at Fort Mason. With such an extremely trendy and fashionable crowd, the line to get your tickets scanned seemed more like a fashion runway than your typical queue.

Street style via Refinery 29

With a jam packed day of art installations, workshops, and band sets, there was almost too much to do and see for one day. We started off the day in “Herbst Pavilion,” which was dedicated to art. It was a large, warehouse-type room filled with an array of interactive art. All of the art allowed, even encouraged, viewer participation. The biggest of these installations was a floor-to-ceiling, 3-panel screen which allowed attendees to stand behind it, moving their bodies about, while on the other side their bodies were transformed on the screen into surreal, bird-like silhouettes. The piece, titled “The Treachery of Sanctuary,” was described by the Creator’s Project as, “Viewers power and control the installation with the help of motion-sensing Kinects, making their way through three transformative experiences of flight.” Other pieces in the pavilion combined beautiful imagery with interactivity - all reinforcing the art movement’s switch from traditional mediums of paint and pencils to LCD screens and software coding.

Pieces from Herbst pavilion

The second art pavilion we entered, “Fleet Room” was a bit smaller in size but harbored similar interactive and aesthetically pleasing work. One piece, “Strata #4” included a projection of a classical painting which constantly was morphed and distorted. The Creator’s Project describes artist Quayolas as one who “investigated the improbable tensions and collisions that exist between the old and new. His Strata series studies the visual language of classical paintings and architecture… he uses custom software to analyze and deconstruct these historic pieces."

“Strata 4"

Another art pavilion had larger than life sized portraits and video work of rock star David Bowie. His iconic face engulfed the walls of the room. Workshops and films screenings were also held throughout the day including: A behind-the-scenes video of Karen O’s “Stop the Virgens” psycho-opera, artist talk with Casey Reas, and a panel discussion on “How Creatives Are Building Online Audiences”.

Artist panel and David Bowie's "Life on Mars: Revisited Work"

The music events throughout the day were probably the biggest draw of the day. Specifically, the performance of rock group the Yeah Yeah Yeahs. They gave an amazing performance, as singer Karen O’s stage presence is like no other. She was both fun and vibrant as she whirled around in front of a backdrop of cosmic stellar light projections. Former LCD Soundsystem members James Murphy, Pat Mahoney, and Nancy Whang performed a fun house DJ set which ended the night on a stellar note.

The Creator’s Project was a truly great event, appealing to both music and art lovers alike. The workshops added an informative element that is often lacking at other concerts or art showings. Hopefully more events like this will find their way to the Bay area!

Attendees lay in outside art piece, “Origin”

Images courtesy of Refinery 29 and The Creators Project.





Katie Roseff is currently the Co-Creative Director of BARE Magazine.

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