Get Ready Fashion Lovers!


Mark your calendars! This Thursday, November 15, 2012 H&M will be launching the long awaited designer collaboration with the Parisian fashion house, Maison Martin Margiela. The previous H&M collaboration with Anna Dello Russo launched earlier in October and was received well by H&M shoppers. However, much anticipation has been building for the Margiela line since October, when H&M released the official lookbook for the collaboration. The H&M line is unique in that it combines some of the house’s most iconic designs throughout their past collections. This “capsule collection,” as it is being referred to, let’s shoppers (both men and women) own the unique pieces that Margiela is famous for while not breaking the bank (of course some pieces are more expensive than others).

One of the iconic Margiela pieces being recreated for H&M, this duvet coat and metallic legging combo is a unique outfit for someone with a very adventurous style.
image courtesy of H&M
The colors of the pieces also fit well into the fall/winter trends and are typically pretty earth toned with some red accents.
image courtesy of H&M
Overall, the outfits featured are very true to the house’s style; however, the everyday wearability is slightly questionable. Many of the outfits appear relatively shapeless and therefore may not flatter a lot of body types, but there are many other individual pieces that can be worn as accent pieces to otherwise typical outfits. The oversized look of many of the tops accentuates the draping of the fabric and can be paired with tighter bottoms for a more everyday look. Personally, while the “duvet coat” is a fabulous statement piece for someone who wants to draw some attention to their unique style, I’m not sure if everyone could rock the look as well as the models do! The ox-blood boots featured, on the other hand, could be a staple piece to almost anyone’s fall wardrobe for a stylish use of color.
image courtesy of glamour.com
The Margiela collection is expected to launch with more fanfare than the Anna Dello Russo line earlier in the year. In fact, in anticipation of the countdown to the launch silent “protesters” have been spotted in cities such as Paris, Hong Kong, and San Francisco carrying signs displaying the Margiela trademark and the H&M logo. This stunt from H&M and Margiela has helped create hype for the launch. Only select stores will hold launching events for the collection, and luckily the H&M located at 150 Powell Street in San Francisco is one of the stores in the Bay Area holding an event (the other is the H&M on Santana Row in San Jose, CA). The event will start at 10 a.m. but it is definitely advised to arrive early due to lines. The entire lookbook for the collection can be found online, as well as an advertising commercial for the collaboration seen below.






Christina Vasiliou


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